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A black Angus cow standing in tall pasture grass, backlit by a low Texas sun.

The herd · summer pasture

Mount Pleasant Beef

Our Ranch

Twenty thousand acres of disciplined, time-honored stewardship.

At Mount Pleasant Beef, spanning more than 20,000 acres across the rolling landscapes of Northeast Texas, our cattle are raised the way nature intended — on open pasture, under wide skies, and with complete freedom to roam.

We practice intentional rotational grazing, moving our herds regularly onto fresh, nutrient-rich grasses. This approach not only preserves the land but ensures our cattle are consistently nourished by clean, thriving pasture.

Ample shade, fresh water, and low-stress handling are fundamental to our program. There are no feedlots, no confinement, and no shortcuts. Only disciplined, time-honored ranching rooted in stewardship of both land and livestock.

Every cut of Mount Pleasant Beef reflects this commitment. It is the result of open pastures, clean air, and a relentless standard for quality that defines everything we stand for.

20,000
Acres of Texas pasture
100%
Grass-fed & grass-finished
Family
Owned & operated

A day on the ranch

Cattle grazing along a tree line of mature post oaks in late afternoon light.
The east pasture · late afternoon
A close grouping of red cattle and calves on lush green pasture.
Mothers and calves
A herd of red cattle gathered at a quiet creek under post oaks at golden hour.
Water at the south creek